makeup

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Deciem, the parent company of The Ordinary and other skin care, hair care and individual care lines, is growing rapidly. Beneath the terms of the agreement, Lauder will invest in the rest of the company in about two years. The strength of the U.S. industry and North Asia, especially China, coupled with the development of luxury, have been significant sales drivers. Even though Osiao marks the beginning of Freda’s strategy to further expand Estée Lauder’s presence in China, the potential customer reception and achievement of the brand remains purely speculative at this point. In the words of Connie Maneaty, an...